ICONIC LONDON

Underglow Blurring Primer

Underglow Blurring Primer - Main image
Underglow Blurring PrimerUnderglow Blurring PrimerUnderglow Blurring PrimerUnderglow Blurring PrimerUnderglow Blurring Primer
$13 $26 In stock

Category: Bestsellers

The ICONIC Underglow Blurring Primer is a unique skincare-makeup hybrid formula designed to enrich, protect, and prep the complexion. It creates an ultra-soft, fresh-faced, 'just applied' finish that ensures makeup lasts all day.

Key Benefits & Features:

  • Blurring Effect: Instantly minimizes the appearance of pores and imperfections with a soft-focus finish.

  • Blue Light Protection: Formulated with a natural-derived protector to neutralize the effects of digital screen exposure.

  • Hybrid Skincare: Infused with Vitamin C to brighten the skin over time and Artemisia Capillaris for antioxidant protection.

  • Radiant Finish: Contains champagne pearls to provide a 'candlelit' glow from within.

  • Ethical Beauty: 100% Vegan and Cruelty-Free.

How to Use:

  1. After skincare, apply 2-3 drops of Underglow Blurring Primer to the face using fingertips or the Iconic London 0.1 Brush.

  2. Wear alone for a natural, radiant "no-makeup" look or apply before foundation to extend makeup wear.

Best For: All skin types, specifically those looking for pore blurring, blue light protection, and a radiant glow.

Customer Reviews (4.7 / 5 · 10 reviews)

Hannah L. ★★★★★

I’ve been layering this under my tinted moisturizer every morning and the finish genuinely looks like I just did my skincare, not makeup. The ultra-soft feel sinks in fast and keeps my T-zone from looking shiny by lunch, which is rare for me.

Steven ★★★★★

The blurring effect is real, and my skin feels like it's got a skincare layer underneath while I'm wearing it, not just a makeup barrier. I've been using it for a week and that fresh, just-applied look actually holds up into the afternoon, which never happened with my old primers.

Hannah ★★★★★

My foundation finally stays fresh through my whole shift—no mid-day touch-ups needed. The blurring effect is real, and it leaves this soft-focus finish that actually looks like I just applied it hours later.

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