Soft Touch Buildable Blurring Blush
Category: Bestsellers
Product Overview
The Iconic London Soft Touch Blush is an innovative hybrid cream-to-powder blush designed to provide a soft-focus, airbrushed finish. This long-wear formula blends like a cream and sets like a powder, offering a radiant, second-skin glow without patchiness, heaviness, or texture emphasis.
Key Benefits
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Hybrid Cream-to-Powder Formula: Melts into the skin for seamless, effortless application.
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Soft-Focus Blur: Specifically formulated to smooth the appearance of skin texture for a filtered, airbrushed look.
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Long-Lasting Wear: High-pigment, smudge-proof colour that remains vibrant throughout the day.
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Buildable Coverage: A lightweight, breathable texture that allows for a subtle flush or a bold pop of color.
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Skin-Loving Ingredients: Infused with active skincare components for a healthy, plumped appearance.
Ingredients & Benefits
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Vegan Collagen: Helps to visibly smooth the skin.
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Hyaluronic Acid: Provides deep hydration for a plump, refreshed look.
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Ceramides: Protects and supports the skin barrier.
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Squalane: Nourishes and softens the skin for a smooth finish.
Available Shades
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Shady Lady: A soft mauve rose.
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Fridays: A cool-toned baby pink.
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Grape Juice: A deep berry pop.
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Teddy Bear: A warm peachy rose.
How to Apply
Use fingertips or a makeup brush to apply, buff, and blend onto the apples of the cheeks. The buildable formula is designed to layer easily; start with a light application for a natural flush and build to reach your desired intensity.
